Privacy Policy
Privacy Policy
§ 1 Information about the Collection of Personal Data
(1) Below we inform you about the collection of personal data when using our website. Personal data is any data that can be personally related to you, e.g., name, address, email addresses, user behavior.
(2) The controller pursuant to Article 4(7) GDPR is:
Dr. Höhn GmbH Künzelsauer Str. 13 74653 Ingelfingen, Germany
Phone: +49 7940 9202 0 Fax: +49 7940 9202 45 Email: datenschutz@hoehn.de
Our data protection coordinator can be reached at datenschutz@hoehn.de or at the above postal address.
(3) This privacy policy applies to the website roadranger.de and the services offered by Dr. Höhn GmbH, but not to other websites that you may visit via links.
§ 2 Your Rights
(1) You have the following rights regarding your personal data:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to object to processing (Art. 21 GDPR)
- Right to data portability (Art. 20 GDPR)
(2) You also have the right to lodge a complaint with a supervisory authority. The competent authority is the State Commissioner for Data Protection and Freedom of Information of Baden-Württemberg, Germany (www.baden-wuerttemberg.datenschutz.de).
§ 3 Data Collection When Visiting Our Website
(1) When you visit our website for informational purposes only, we collect only the personal data that your browser transmits to our server. This data is technically necessary to display the website and ensure stability and security (legal basis: Art. 6(1)(f) GDPR):
- IP address
- Date and time of the request
- Content of the request (specific page)
- Access status/HTTP status code
- Amount of data transferred
- Referring website
- Browser and operating system
- Language and browser version
(2) In addition, cookies and similar technologies (localStorage) are used when you use our website.
§ 4 Cookies and Consent Management
(1) Our website uses the following cookies and local storage technologies:
Technically necessary cookies (legal basis: § 25(2) No. 2 TTDSG):
| Cookie/Storage | Purpose | Duration | |---|---|---| | rr_cookie_consent | Stores your cookie consent | 1 year | | locale | Stores your language setting | 1 year | | rr_geo_dismissed | Remembers if the country hint was dismissed | 90 days | | rr_token (localStorage) | Authentication token for your account | Until logout |
Statistics cookies (only with your consent, legal basis: § 25(1) TTDSG, Art. 6(1)(a) GDPR):
| Cookie | Purpose | Duration | |---|---|---| | _ga | Google Analytics — User distinction | 2 years | | _ga_* | Google Analytics — Session status | 2 years |
(2) When you first visit our website, a cookie banner is displayed where you can choose between:
- Accept all — Necessary + Statistics cookies
- Necessary only — Only technically required cookies
- Settings — Granular selection per category
(3) You can withdraw your consent at any time by clicking "Cookie Settings" in the footer. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
§ 5 Google Analytics 4
(1) This website uses Google Analytics 4, a web analytics service by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics is only activated after your consent via our cookie banner (legal basis: Art. 6(1)(a) GDPR, § 25(1) TTDSG).
(2) Google Analytics uses cookies to analyze website usage. We use Google Analytics with the "anonymize_ip" extension, so IP addresses are only processed in truncated form.
(3) Information generated by cookies about your use of this website is generally transmitted to and stored on a Google server in the EU. Transfer to the USA cannot be excluded. Google is certified under the EU-US Data Privacy Framework.
(4) You can withdraw your consent at any time (see § 4(3)). You can also install a browser add-on to disable Google Analytics: tools.google.com/dlpage/gaoptout
More information: policies.google.com/privacy
§ 6 YouTube Videos
(1) On some pages we embed videos from YouTube, a service of Google Ireland Limited. We use the enhanced privacy mode (youtube-nocookie.com).
(2) Videos are only loaded after you actively click "Load video" (2-click solution). Only then is a connection to YouTube servers established. YouTube will be informed which page you visited. If you are logged into your YouTube account, YouTube may associate your browsing behavior with your profile.
(3) Legal basis: Art. 6(1)(a) GDPR (consent by clicking "Load video").
More information: policies.google.com/privacy
§ 7 Payment Service Provider — PayPal
(1) For payments via PayPal, you will be redirected to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. The data required for payment processing (name, address, order amount, email address) will be transmitted to PayPal.
(2) Legal basis: Art. 6(1)(b) GDPR (performance of contract). The PayPal SDK is only loaded on the payment page.
More information: www.paypal.com/webapps/mpp/ua/privacy-full
§ 8 Contact Form
(1) When using our contact form, the data you provide (first name, last name, email address, optionally company, phone, message) will be stored to process your inquiry. Data is processed in our internal ticket system (Redmine, hosted on Dr. Höhn GmbH servers in Germany).
(2) Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures) and Art. 6(1)(f) GDPR (legitimate interest in processing inquiries).
(3) Data will be deleted once storage is no longer necessary, or processing will be restricted if statutory retention obligations apply.
§ 9 Use of Artificial Intelligence
(1) To process customer inquiries, we use AI-assisted systems that help us analyze and respond to your inquiries. Your inquiry data (e.g., name, email address, inquiry content) is transmitted to our service provider Anthropic PBC, 548 Market Street, San Francisco, CA 94104, USA.
(2) The transfer is based on Standard Contractual Clauses (SCCs) pursuant to Art. 46(2)(c) GDPR. Anthropic processes your data exclusively on our behalf and not for its own purposes such as training AI models.
(3) A final decision on responding to your inquiry is always made by our employees. AI systems only create drafts that are reviewed and adjusted by our team. There is no automated decision-making within the meaning of Art. 22 GDPR.
- Name and email address of the inquirer
- Content of the inquiry
(5) Legal basis: Art. 6(1)(f) GDPR (legitimate interest in efficient customer service) and Art. 6(1)(b) GDPR (pre-contractual measures and contract performance).
(6) You have the right to object to AI-assisted processing of your inquiry. In this case, your inquiry will be processed exclusively by our employees without AI support. Please send your objection to: datenschutz@hoehn.de
§ 10 Customer Account and Orders
(1) When registering a customer account and placing orders, we collect the following data: name, email address, postal address, company (if applicable), phone, vehicle data. This data is processed for contract performance and customer service (legal basis: Art. 6(1)(b) GDPR).
(2) Your authentication token is stored locally in your browser (localStorage) and deleted upon logout.
(3) For logged-in customers, we collect anonymized usage events (e.g., page views, configurator usage) on our own server to improve our services (legal basis: Art. 6(1)(f) GDPR). No data is transmitted to third parties.
§ 11 Objection or Withdrawal
(1) If you have given consent for the processing of your data, you can withdraw it at any time. Such withdrawal affects the admissibility of the processing of your personal data after you have expressed it to us.
(2) Where we base the processing of your personal data on a balancing of interests, you may object to the processing.
(3) Please send your objection to: datenschutz@hoehn.de or by post to Dr. Höhn GmbH, Künzelsauer Str. 13, 74653 Ingelfingen, Attn: Data Protection.
§ 12 Information Obligations
Pursuant to Art. 13 and 14 GDPR, we refer to our information obligations. These are available upon request at: datenschutz@hoehn.de
As of: May 2026
